In the last decade, many of us have seen watch collection media explode. Going from what sometimes feels like the prehistoric #watchfam days of forums and, if we were lucky, the occasional mainstream mention of watch culture, to now we are now almost at a saturation point when it comes to watch related content. Independent creators and established outlets alike are producing more than ever before.
So in an age where the content space feels this wide, where do you go? For these two, the answer was to go deeper not wider.
Jason Hutton pointed me in the direction of his new collaborator, Matt Black, in their new web publication the Timepiece World Journal.
Matt is a communications professional and fellow avid watch enthusiast with a passion for not just watches, but the “human work” of the stories behind them. Together, they are building the Timepiece World Journal as a new editorial platform focused not on specs and reviews, but on the people and stories behind the watches we collect and love.
Right now it is a two man show, but they are working on building out a team of talented writers and enthusiasts. From day one, Matt and Jason have committed to no paid content. No advertorial. No brands buying their way into the feed. For anyone who remembers the advertorial conversations that rocked some of the bigger outlets a few years back, you’ll understand why that matters to many in the #watchfam. They aim to have the Journal’s goal be as simple and honest as possible: feature the brands and watchmakers they are genuinely passionate about, and let the stories speak for themselves.
Links in the show notes. Find the Analog Explorer in your favorite podcast app or support the show on Substack at analogexplorer.com.
Fac tempus ad explorandum — make the time to explore.
Timepiece World Journal | Give Aways!
As part of the Timepiece World Journal launch, they are running two giveaways. A Zanea watch for a lucky follower who signs up to their mailing list at timepieceworld.com, and a Laco watch for a lucky follower who follows them on Instagram at @timepieceworldjournal. Both draws close at the end of May after the Montreal Timepiece Show.
Links of Note | Timepiece World Journal
Follow along, sign up, and keep an eye on what these two are building.
On Instagram
The man, the myth, the legend behind Matt Black ink
